Powerful storytelling makes your point for good.


Against climate breakdown, fascism, fake news and more, our only hope are the brave ones fighting for justice. At Good Point we support heroes with messaging and delivery.


Encode your narrative DNA. Ignite electric engagement. We help you move the right hearts with the right message.

Get through.

First message, then delivery. It’s not about huge budgets but clarity and originality. We all know it deep down. A good story changes hearts. A good story changes lives.

Feel your way.

Sensitivity and listening are core to our approach. As brand psychologists we identify patterns and help you show your best self to the world.


Thank you for holding space for us as a team and helping our storytelling come together... For guiding us through this important process.

Kate Kroeger

Executive Director, Urgent Action Fund for Women’s Human Rights

Good Point really helped us think about Ecosia as a story. From this we were able to shape a clear and engaging narrative which will form the backbone of our brand.

Christian Kroll

Founder, Ecosia

Good Point are powerful storytellers and great to work with. They easily develop a deep understanding of an organization or project and are able to put its mission and work into striking words. The team combines rare creativity with speed, reliability and the ability to meet tough deadlines.

Maja Heinrich

Communication, BMW Foundation

Thank you so much Good Point for leading our re-branding process. After 10 years we needed a fresh look. David invested a lot of time to understand what we need. The result was a beautiful new logo and the move away from photographic images to illustrations – depicting our work and the sector at the same time. We are very excited to see the implementation over the next months.

Katja Schramm

Director/Owner, Mission Talent

David and his colleagues are extremely reliable, thoughtful and professional partners… They understand the needs and challenges of communications for the civil society sector and go out of their way to accommodate them in their work.

Helene Wolf

Deputy Exec. Director (then), International Civil Society Centre

David was instrumental in crafting the core language and story of our brand at the crucial run-up to launch after Circ had received record Series A funding. He is a flexible, responsive, reliable, creative, and above all professional partner.

Robert Woloschandowski

Co-founder Product (then), CIRC

The project was a complicated and experimental one, created in collaboration with organisations including Greenpeace and CEE Bankwatch. David co-developed it, bringing together a team of creatives to shape the initial idea and deliver it under significant time pressure. His sound judgement, creativity, and can-do attitude were crucial in making this installation a success.

Greg McNevin

Communications Director, Europe Beyond Coal


Aug 20

The Philanthropy Workshop

Narrative honing for world-changing initiatives
Jun 20

Reopening Europe

Documentary project with Bruegel Think Tank – in post-production!
May 20

Think Act Change

Pandemic response digital silo-busting debates
Mar 20

Fair Share

Launch of website for org campaigning for women leaders in civil society
Feb 20

Urgent Action Funds

Launch of new global brand identity for the defenders of women and trans activists
Apr 19

Digital Freedom Fund

Release of annual report

Yes! 4 Humanity

Soft launch of platform for climate activists

Core Team

Founder & Director

David Labi

3D Modeller

Camila Roriz

Art Director

Justina Leston

Web Developer

Carl Clancy

Video & Animation

Kohji Shiiki

Strategic Advisor

Dan Berelowitz

Do you have a good point?

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