Nepenthes

Challenge: Our world is choking with plastic waste, and most of our bathroom routines contribute massively to this through single-use packaging.

Partner: Nepenthes from Cyclic Design is a unique, reusable shower bottle reducing clutter and wiping out waste from our daily care routines.

Approach: We built the Nepenthes brand universe from scratch, including logo, visual identity, a photo and video campaign – and the catchy tagline “WASH DON’T WASTE!”. We even designed the shelving stands where Nepenthes bottles can be found in ALDI stores all over Germany.