Urgent Action Funds

Challenge: To create a unified brand for four global “Sister Funds”, and redefine messaging for the US-based one


Client: A worldwide feminist organisation providing rapid response grants to women and trans activists



Approach: We carried out extensive research and interviews with stakeholders all over the world, designed and implemented workshops in Kiev and New York City, and defined the brand’s core message. Then we worked closely and iteratively to come up with a new visual identity, tagline and design concept for the global movement, as well as strategic messaging guidelines for the US-based Fund. We have now helped the Funds launch their new identity by producing an animated video (see below this text). Watch with sound!