YES! for Humanity

Challenge: Climate catastrophe is upon us. An unprecedented global coalition is urgently needed to ensure a just and sustainable future for humankind


Partner: YES! for Humanity was co-founded by Good Point’s David Labi, and we have supported its growth under the leadership of French activist Fouzy Mathey and a diverse international team



Approach: The fundamental positive message everyone can agree on is “yes” – that is the concept we brought to life with a name, series of taglines and strategic definitions. We worked on the message, language and concept development in the crucial early stages. YES! will be a digital platform allowing activists to connect and coordinate efforts across the world, from Argentina to Zambia. Watch this space for more!