Challenge: Climate catastrophe is upon us. An unprecedented global coalition is urgently needed to ensure a just and sustainable future for humankind.
Partner: YES! for Humanity was co-founded by Good Point’s David Labi, and we have supported its growth under the leadership of French activist Fouzy Mathey and an amazing team of diverse international activists from Sub-Saharan Africa, the Balkans, Latin America, South Asia, Canada, and more.
Approach: The fundamental positive message all humans can agree on is “YES” – that’s the concept we brought to life with a name, taglines and strategic definitions. We worked on the message, language and concept development, plus facilitation at various physical gatherings. We also teamed up with Extinction Rebellion’s design agency This Ain’t Rock ‘n’ Roll who developed the heart-sunshine logo. YES! is a digital and physical platform allowing activists from Argentina to Zambia to connect and coordinate efforts across the world. Global launch underway.