Founder and director David Labi founded Good Point in summer 2017 to contribute his strategic and creative experience to NGOs and ethical brands. A Cambridge University literature graduate, he has a strong grounding in storytelling through copywriting, editorial, film, and TV. In his former life he worked as creative strategist for global brands like Coca-Cola, Adidas, Lipton, and Unilever. A trained non-formal educator, he has also devised and run workshops for diverse groups. A global perspective infuses his work; he’s lived and worked in his native London, Buenos Aires, Tokyo, and Berlin; and his languages include fluent Spanish.
Art director Justina Leston trained in graphic design at the University of Buenos Aires, and has produced visual identities and brand kits for architectural practices, fashion brands, Argentina’s national science and research council, and the country’s Radio Nacional, among others. As designer she has recently worked on a handbook for women wishing to abort in Argentina (where it’s still illegal). As an award-winning, exhibited photographer, she’s part of a worldwide collective supporting the 8M women’s marches.