This Day

Challenge: A significant, brand-new giving foundation required a name, story, and brand identity. It’s rare to have the chance to work holistically from scratch on a project like this – a unique opportunity to bring a brand to life.

We workshopped the values and goals, and came up with a powerful foundational story. Based on that we led the process to create the name THIS DAY – an urgent and redemptive call to action.

Then we worked with the designers at O Street to produce the entire brand universe, all assets, and a simple, impactful website.

All to help this significant new giving foundation achieve its goals of building a fairer future for new generations. Visit their website here.