Meet the team
David Labi
Founder, Director, Lead

David has been a born storyteller, facilitator, and workshop guru across sectors and spheres for 20+ years. He designs workshops for all groups and purposes. He facilitates events, always treating heavy topics with a light touch. And he delivers unforgettable brand and content for powerful, story-led impact. London-born and raised, David read English at Cambridge before living in Paris, Buenos Aires, Tokyo, Berlin, and now Brussels and working through editorial, film/TV, and branding. He founded ethical storytelling agency Good Point in 2017, using creative, empathetic, effective storytelling to build a better world.
Justina Leston
Art Director

Justina Leston was trained at the University of Buenos Aires, Argentina, and has produced visual identities, brand books and graphic materials for clients like architectural practices, radio stations, and government institutions. Justina has been Good Point’s art director and principal graphic designer since 2017. Projects have included visual identities, videos, and engaging publications. She is adept at creating beautiful, shareable content, and using motion graphics to make stories come alive. Justina is also an exhibited and award-winning photographer. She is socially commited with challenges in her native Latin America, for example in areas of reproductive justice.
Yoav Segal
Executive Creative Director

Yoav is a multi-award winning filmmaker, theatre designer, and creative director who writes and produces social impact films. Recently he created a multimillion-viewed viral video for Freedom from Torture, projected onto the White Cliffs of Dover. His other social content includes work for Comic Relief, The Princes Trust, and Hope not Hate. He also produces films for corporate clients including the NHS, Experian, and LEGO. As well as his TV work directing and developing series, Yoav also designs theatre, e.g. at London’s National Theatre Studio.
Mariela Zárate
UX/Web Developer

Mariela is based in beautiful Patagonia, Argentina and has more than 20 years experience in UX design, coding and website implementation. She has worked on dynamic and responsive websites for clients as diverse as architectural studios, film production companies, and medical providers. Having worked together on many complex briefs, we have a harmonious understanding of how to marry brilliant design with simple and practical web implementation. Mariela is fluent in the use of HTML5, CSS3, jQuery, PHP, MySQL, Bootstrap, and WordPress, and has lots of lovely dogs.
Mladen Bundalo
Visual Artist/Filmmaker

Born in Bosnia-Herzegovina, Mladen graduated in visual arts (Banja Luka) and in video, multimedia and performing arts (Brno). He’s dedicated to running projects overlapping new technologies, participatory art, open culture and international networking. A producer, runner of art spaces, artist, photographer, and filmmaker, Mladen forges connections between international domains of artists and producers on the blazing edge of culture.
Andre López
Animator

A multidisciplinary art director, graphic designer, animator, and teacher, Andre graduated from the University of Buenos Aires. Thanks to continual learning and rich experience she is adept in the realms of art direction, motion graphics, animation, illustration, and painting. Andre collaborates with studios, production companies, and artists around the world, and provides animation expertise for Good Point projects.
David Labi
Founder, Director, Lead

David has been a born storyteller, facilitator, and workshop guru across sectors and spheres for 20+ years. He designs workshops for all groups and purposes. He facilitates events, always treating heavy topics with a light touch. And he delivers unforgettable brand and content for powerful, story-led impact. London-born and raised, David read English at Cambridge before living in Paris, Buenos Aires, Tokyo, Berlin, and now Brussels and working through editorial, film/TV, and branding. He founded ethical storytelling agency Good Point in 2017, using creative, empathetic, effective storytelling to build a better world.
Justina Leston
Art Director

Justina Leston was trained at the University of Buenos Aires, Argentina, and has produced visual identities, brand books and graphic materials for clients like architectural practices, radio stations, and government institutions. Justina has been Good Point’s art director and principal graphic designer since 2017. Projects have included visual identities, videos, and engaging publications. She is adept at creating beautiful, shareable content, and using motion graphics to make stories come alive. Justina is also an exhibited and award-winning photographer. She is socially commited with challenges in her native Latin America, for example in areas of reproductive justice.
Yoav Segal
Executive Creative Director

Yoav is a multi-award winning filmmaker, theatre designer, and creative director who writes and produces social impact films. Recently he created a multimillion-viewed viral video for Freedom from Torture, projected onto the White Cliffs of Dover. His other social content includes work for Comic Relief, The Princes Trust, and Hope not Hate. He also produces films for corporate clients including the NHS, Experian, and LEGO. As well as his TV work directing and developing series, Yoav also designs theatre, e.g. at London’s National Theatre Studio.
Mariela Zárate
UX/Web Developer

Mariela is based in beautiful Patagonia, Argentina and has more than 20 years experience in UX design, coding and website implementation. She has worked on dynamic and responsive websites for clients as diverse as architectural studios, film production companies, and medical providers. Having worked together on many complex briefs, we have a harmonious understanding of how to marry brilliant design with simple and practical web implementation. Mariela is fluent in the use of HTML5, CSS3, jQuery, PHP, MySQL, Bootstrap, and WordPress, and has lots of lovely dogs.
Mladen Bundalo
Visual Artist/Filmmaker

Born in Bosnia-Herzegovina, Mladen graduated in visual arts (Banja Luka) and in video, multimedia and performing arts (Brno). He’s dedicated to running projects overlapping new technologies, participatory art, open culture and international networking. A producer, runner of art spaces, artist, photographer, and filmmaker, Mladen forges connections between international domains of artists and producers on the blazing edge of culture.
Andre López
Animator

A multidisciplinary art director, graphic designer, animator, and teacher, Andre graduated from the University of Buenos Aires. Thanks to continual learning and rich experience she is adept in the realms of art direction, motion graphics, animation, illustration, and painting. Andre collaborates with studios, production companies, and artists around the world, and provides animation expertise for Good Point projects.