AGE Platform Europe
Challenge: To counteract negative stereotypes about ageing with positive stories of older EU residents. And to mark 20 years of AGE, a body representing 100+ member organisations around Europe.
We ran a workshop process with many stakeholders to compose new messaging guidelines to form the foundation of AGE’s branding and communication going forward.
Then, we conceived and created an EU-wide photo campaign. Directing photographers in Athens, Warsaw, Berlin, Paris, and Amsterdam, we photographed individuals under the campaign title, “the AGE of connection.”
Each person brought an object symbolising connection for them, and told a little of their story. These beautiful striking portraits show individuality, personality, connection – and advance a powerful, positive view of ageing.