No Story, No Glory: Why Teams Need a Narrative

A painting of Homer telling stories

In the grand theatre of corporate life, every organisation fancies itself the hero. But without a gripping narrative, your team has most probably lost the plot. Time to find your story, own it, and head for a standing ovation.

Why Bother with a Story?

Is your organisation a ship without a compass – just drifting, hoping to stumble upon success? A well-crafted narrative doesn’t just give direction; it fuels passion, aligns goals, and makes the journey worthwhile. Also – it creates something that appeals to your audiences.

Epic Epiphany

So, are you ready to dig deep and unearth the blockbuster within? Here’s how:

  1. Gather the Cast: Bring together your diverse team members. Each has a unique perspective adding depth.
  2. Revisit Past Seasons: Your triumphs, challenges, plot twists can form the foundation of your narrative.
  3. Define the Mission: What’s the quest that unites you? Clarify shared goals and values to set the direction.
  4. Consider the punters: Make sure you understand your audience(s) and what they want. Clue: Conflict and resolution. 
  5. Craft the Narrative: Weave together your insights into a compelling story resonating with team – and audience.

Bringing the Story to Life

A story on paper is just a script. To make it a blockbuster:

  • Live Your Story: Ensure every action, decision, and communication reflects your narrative. Consistency is key.
  • Share the Spotlight: Encourage team members to share personal connections for ownership and engagement.
  • Adapt and Evolve: As your organisation grows, so should your story. Be open to new chapters and plot developments.

Remember, what you bring is not just the products or services you offer – it’s all about the story you tell. Ensure you have the right provider to guide you through this process – and the storytelling can be fun as well as epic and effective. Visit Good Point to take your narrative to the next level.

David Labi of Good Point delivering a storytelling workshop.